Primax
Location: Neihu, Taipei, Taiwan
Year: 2019
Area: 170 m2
An area next to the lobby in the Primax headquarter in Taipei had been used for products display. However, due to poor lighting and display systems, it did not serve its purpose very well. The design brief was to convert the area into an inviting space that serves to introduce Primax to visitors. Together with graphic designer PI Chang and Partner Leo Chang, of Element Plus, we created a space that chronicles the history of the Corporation as well as curated a select series of products for display. A curvilinear and segmented display system was employed to highlight the four main product categories and a new lighting scheme was introduced. The area is now animated and enlivened to greet new visitors. ©copyright HO + HOU Studio Architects